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What Exactly Is a Strategic Customer Success Manager?
I wanted to share an excerpt from the book below, as well as provide a few resources. The book has been extremely well received and I’ve...
Chad Horenfeldt
Jul 312 min read


The Strategic Customer Success Manager Book Club Discussion Questions
Welcome Book Clubs! This guide is designed to help customer success teams, leaders, and individuals explore the core ideas in The...
Chad Horenfeldt
Jul 211 min read


Choose your strategy wisely
As I review all the book content that ended up on the cutting room floor, there is one story I wanted to share. It's a lesson that I...
Chad Horenfeldt
5 days ago4 min read


Three simple words to follow as a customer success leader during a crisis
March 11, 2020, was a warm and sunny day with a beautiful blue sky. I had just enjoyed a relaxed lunch at a sushi restaurant just north...
Chad Horenfeldt
Jul 45 min read


How to Land a Role in Customer Success
“How do I get into customer success?”. This is a question I hear frequently. It’s not surprising, given that the profession of customer...
Chad Horenfeldt
Jun 296 min read


The Foundation of Customer Success
After helping to create a number of high-performing customer success organizations, I've narrowed down the success of these teams and...
Chad Horenfeldt
Jun 292 min read


Video: You're Not Strategic - And That's Why You're Stuck
Learn about the real reasons why many CSMs struggle to gain executive visibility, influence account strategy, and drive meaningful impact.
Chad Horenfeldt
Jun 139 min read


3 Ways to Build a Storytelling Culture in Customer Success
Creating a culture of storytelling within your customer success organization helps share your wins as well as areas to improve.
Chad Horenfeldt
Jun 17 min read
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