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Whether you’re a CSM looking to level up your own skills or a CS leader wanting to transform your entire team, this 90-day plan breaks down exactly how to implement strategic customer success—week by week, with specific actions, exercises, and measurable outcomes.

Why Chad Horenfeldt wrote The Strategic Customer Success Manager: It's his way of sharing some of his life lessons with others, aiming to elevate the customer success industry. 

I’ve shared an excerpt from my book, The Strategic Customer Success Manager , and provided a few additional resources. The book has been extremely well received and I’ve included an early review below from Michael J. Boyd at the end. 👉 Buy the book! Listen to an overview of the book on the The Daily Standup Podcast I f you’ve ever been a customer success manager, you remember when you lost your first significant customer. You felt horrible. My first major client loss is etch

This is an excerpt from The Strategic Customer Success Manager by Chad Horenfeldt Up to this point, we’ve concentrated on the foundational elements of strategic conversations, which centered on the OARS framework . But what do you do when you want to spur your clients to take action? For example, how do you convince your clients to start adopting certain products or features? How can you persuade your customers to commit to a product upgrade? I always struggled in this area